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Plume by Human After All

Plume is a Denver-based telehealth service (or ‘virtual-clinic’) tailored specifically to the needs of the trans community across the US, offering a range of services including prescriptions for...

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Pilo by 5.5

Youth hostels aren’t exactly associated with luxury – nor great branding. For the most part, they’re deemed the cheap and cheerful option; a trip where home comforts are sacrificed for socially minded...

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Francos de Montréal by LG2

Les Francos de Montréal is Canada’s premier festival of French language music and culture. Held annually in downtown Montréal, it is a fixture in both the social calendar and cultural life of the city,...

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Parkette by Kinoto

Cute, bright, and striking; there’s very little not to love about this identity for Parkette. Based in Hamilton, Canada, Parkette is billed as a boutique shop ‘dedicated to kids and the kids at heart’,...

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Black Bee Honey by OMSE

It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy...

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Canadian National Railway by Allan Fleming, 1960

The story of Allan Fleming’s 1960 logo for Canadian National Railway. The post Canadian National Railway by Allan Fleming, 1960 appeared first on BP&O - Branding, Packaging and Opinion.

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Kettle Kids by Two Times Elliott

The once laudable claim to have started a thriving business with ‘a small loan’ from a doting family member may have been muddied beyond recognition by the truth-stretching of serial tax-offender and...

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Omlet by Ragged Edge

We’re undeniably in an age of pet care 2.0: the post-fur-baby era, where people are finally beginning to see their animals’ needs and wants as independent to their own (i.e. dried pigs ears over vegan...

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Chilli Bomba by New Genre

Based in what’s been optimistically named London’s ‘Design District’, New Genre is a pretty youthful studio that’s racked up an impressively broad range of projects and clients in its short life. Just...

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Pirkkalan by Werklig

It’s been years since millennials were first accused of buying too many avocado toasts and expensive coffees. The stereotype of young people loving handmade, refined and artisanal products holds true...

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Mr Yum by Re Design

Sometimes a project comes along that doesn’t just make you think about how nice its typography is, or ponder if millennial pink is making a comeback (or indeed,, if it ever went away), or why suddenly...

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Be Equitable by For The People

There are many kinds of rebrand. There are rebrands that tread lightly, reverently refining and polishing what is already there, like archaeologists delicately exhuming sunken lucre so that it can once...

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